Join us as Mobfox hosts a panel discussion with senior executives from Meetme, Sizmek, Factual & Mobfox.
We'll look at why data is becoming more critical for enabling effective monetization, consider state-of-the-art methods for building 1st party user profiles, & share ideas for utilizing data to enhance developer's revenue opportunities.
Our guests for the panel discussion will include:
Glen Nigel Straub,Director, Business Development,Factual
As the Director of Business Development, Glen partners with publishers, developers, & advertising technology companies to deliver Factual's location-based data solutions, empowering their mobile strategies for monetization & personalization. Glen opened the Factual New York office in September 2013 & runs the business development team in the eastern United States.
Previous to Factual, Glen was the New York Publisher Development Lead for mobile advertising network Millennial Media, where he worked with Comscore Top 100 mobile app publishers such as Fox News, Pandora, & The New York Times, to help monetize their advertising inventory. Millennial Media was acquired by AOL in October 2015
Nicholas Hermansader,VP, Ad Operations,MeetMe
Nick has been with MeetMe for 9 years. Starting in 2008 as an ad trafficker for myYearbook.com, he now leads the Ad Ops team as VP of Ad Ops for MeetMe & Skout, 2 of the largest social apps on iOS & Android.
Gil Rachlin,VP Products & R&D,Sizmek
From research to startups to product engineering. Gil Rachlin brings nearly 20 years of digital experience to his programmatic leadership role at Sizmek. Gil's previous experience was as Head of Product at PerformLine, Global VP of Strategy & Chief Data Officer at KGB (Knowledge Generation Bureau), & Director of Product Strategy & Engineering at Quigo (purchased by AOL). In addition, he has been the founder and/or advisor of nearly a dozen digital startups, including AdFin, Bolt Insurance, ScanBizCards (purchased by CircleBack), & Appinions (purchased by ScribbleLive).
Anat Halbrecht,Director, Strategic Supply Partnerships,MobFox SSP
Anat brings six years of experience in the mobile app ecosystem to her role as revenue growth expert helping developers succeed with their monetization & user acquisition strategies. She currently manages the Mobfox supply partner team including business development & operations
David Kaplan,Managing Editor of GeoMarketing.com, & former editor & reporter at AdExchanger,Adweekand MediaPost.
We'll be providing food & drinks & look forward to having time to socialize!