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EVENT DETAILS |
In 2011, Eric Ries launched a worldwide movement with the publication of the New York Times best-selling title The Lean Startup, in which he laid out the practices of successful startups. Now the entrepreneur is back with his highly anticipated follow-up, The Startup Way.
Having turned his attention to reinventing the modern company, Ries has now written the new framework based on five key principles used in successful startups. Drawing from his extensive work history with multinational companies such as GE, Amazon, Facebook, Airbnb, Toyota, & more, Eric creates the essential roadmap to help organizations find long-term growth through continuous transformation.
Join us in the Rare Book Room as Ries shares these essential business tools & more with vice chair of General Electric Beth Comstock!
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