Content Strategy: How to Get Grassroots Growth
Monday, November 19th from 8:15 - 9:45 pm
Chris Dannen, Tech Journalist & Author
Fast forward a few months: your product or service is booming and the social networks are alight with your name. How did you develop such a loyal following? How, without a PR department, an advertising budget, a big-name producer or professional marketing? The answer is simple: you told the real story of your creative endeavors to people who matter.
When creating content:
Delivery, not take out: go ﬁnd your readers, not visa versa
Dedication over sheer reach: value an enfranchised user base over a huge one
Tell the behind the scenes story: don’t talk to people like a stranger
Post always, not sometimes: consistency and quality is vital
This class is Beginner - Intermediate level. For people who already have a creative project, but are looking for good press, a bigger audience, or journalistic coverage.
Required class materials / software:
Something to take notes on, paper or digital. Have a personal proﬁle already made on Facebook, Twitter and/or Google+.
Chris Dannen has written about technology and design for FastCompany, MIT Technology Review, CBS MoneyWatch and the Atlantic. He the creator of Press for iOS. He has consulted for Microsoft Corp, Forbes LLC and Samsung Electronics. He got his start in the corporate world as a brand manager at Red Bull Energy Drink and in journalism at BIKE magazine in California. He has authored two iOS development books and lives in North Brooklyn.