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Description
To become successful as an ad tech startup takes more than an innovative product. To get to brands you need to go through their ad agencies. Learn the do’s and don’t of pitching ad agencies: how to motivate agencies, navigate hierarchies, create leverage in negotiations, and much more…
Speakers include:
John McCarus (VP Brand Content, Digitas)
Barry Lowenthal (President, The Media Kitchen)
Irving Fain (Founder, CrowdTwist)
Duncan McCall (Founder, PlaceIQ)
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