Quaison Carter



Director - Digital Marketing Strategy,
Hungry (https://hungryinc.com/)

Google analytics is a tool that is fundamental to understanding your business digital reality. In this class you will learn how to effectively use Google Analytics to capture, analyze and drive meaningful insights from your data to drive your website needs forward.

In this two day bootcamp you will not only learn (and get a ton of practice) on how to report from Google Analytics, but you will also learn how to setup your GA properties for success, advanced event tag management - to make sure you are capturing metrics important for your business, and how to create advanced visual dashboards in Google Data Studio for sharing meaningful insights with your internal and external clients.

• Overview of analytics impact on Digital Marketing


• In-depth understanding of Google Analytics as a tool


• An in-depth understanding of how web analytics relates to business KPIs.


• How to use the analytics tools for faster actionable insights.


• How to tag marketing campaigns so they can be tracked in Google Analytics.


• Introduction to Google Tag manager for learning how to create advanced goal and event tracking, including setting up your facebook pixel


• Introduction to Google Data Studio, for advanced visual reporting


• A full day of intensive hands on practice in a setup Google Analytics account

Quaison Carter

Director - Digital Marketing Strategy,
Hungry (https://hungryinc.com/)

Quaison (kwey-sin') Carter is a digital marketing strategist, instructor and search marketing consultant that has worked with some of the most notable ad agencies to produce ROI driven campaigns for brands that have included: American Express, The Army, Nikon and The Cayman Islands Department of Tourism.

His background is rooted in digital production where for years he's focused on building the digital experiences businesses need to succeed - from the ground up. This includes companies like State Farm as well as startups in the midst of trying to find their product market fit. Quaison holds a business degree in marketing and entrepreneurship and an MBA from the New Jersey Institute of Technology.

Currently he serves as the Digital Marketing Director at digital agency Hungry, whose clients include Macys, Carnival Cruise Lines, Virgin Atlantic and more.

At GA he's been teaching digital marketing, SEO, analytics, paid social and other classes since early 2015.