The tide has turned... For the first time ever, this Holiday season brick and mortar retailers are matching Amazon's pricing.

For years, brick-and-mortar retailers have played down the online threat. After all, web shopping accounts for only about 7 percent of U.S. retail sales, and last year about half of Americans didn't even shop online, according to Forrester Research. E-commerce, however, becomes a much bigger slice of the pie during the holidays. This year shoppers-comparing prices on their smartphones as they troll the aisles, or avoiding the mall altogether, will push online sales to 16 percent of the $586 billion total, forecasts the National Retail Federation. (Bloomberg Businessweek)

From buying toys for the kids, to having your Holiday Ham delivered to your door, come hear how the retail business has been impacted by social, mobile applications, brands as publishers and the role that online retail now plays within the holistic retail strategy.

Giselle Abramovich, Digiday Editor, will moderate, along with panelists John Leeman (CMO, Fresh Direct), Amanda Betsold (Group Partner, Integrated Investment at UM), Joeseph Zito (Head of Client Development, East Coast at Datalogix), and Dave Surgan (Manager, Digital Media Communications at Morpheus Media / Create the Group) to offer their unique insights on the cross section of digital and retail. 

We hope you'll join us!

Schedule:
6:00 - 6:45: Networking / Cocktails 
6:45 – 7:45: Panel Discussion 
7:45 – 8:00: Q&A

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