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With Julie Krafchick (Sr Product Designer, Pillow Homes).
Mon, Aug 21, 2017 @ 09:00 PM   $40   General Assembly SF, 225 Bush St, 5th Fl
 
     
 
 
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Julie Krafchick Photo







Designer






About This Workshop

The goal of visual design is to communicate a specific message to a targeted audience. Through the intentional & aesthetic manipulation of elements, one is able to influence & inspire. Color theory, layout & typography are among the many areas covered in this course, as well as common practices, such as creative briefs & approval processes.



By mastering the basic principles of design, you can be confident that your creativity & effort is effective. And everyone is happy.




Takeaways

  • A vocabulary for critique & communicating visual problems & solutions.

  • A toolkit for exploration while starting new projects.

  • Understand the purpose of visual design & the value it brings to the overall experience

  • Provide a background of key visual design elements & components

  • Start to identify aspects that make certain UIs work (or not work)

  • Learn how to look at UIs in a more critical lens



  • About the Instructor


    Julie Krafchick Photo





    Designer



    Julie Krafchick is a tech all-star with experience across branding, marketing, & UI design. She has spent a good portion of her career at Yahoo! working in advertising banner design, account management, product marketing & business strategy & operations. She currently runs her own freelance business doing product design, UI/UX, & marketing communication design & consulting. She also holds her BA from Boston University in Psychology/Advertising & a certificate in Graphic & Interactive Design from UC Berkeley.




     
     
     
     
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