Learn how to integrate user feedback & research into the design process to build products that users love.
Key Takeaways:
- User feedback comes before the idea - kill your assumptions
- Test your ideas with users - starting at low fidelity & improving in quality over time
- Get your product to users as soon as possible - test before you launch!
- Feedback doesn't end when you launch - keep an open channel with your users
- Get the whole team in the field & listening to feedback
Leo joined Google to help Advertisers improve their online marketing performances. He worked for 2 years on Google's digital marketing products, helping Advertiser explore uncharted territory & improve their performances.
He now uses this experience as a Google AdWords product manager to help shape the future of AdWords for the most advanced advertisers.
