|
|
| |
EVENT DETAILS |
Scott Hartley first heard the terms fuzzy & techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has misled the business world for decades: that it's the techies who drive innovation.
But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies - not the techies - who are playing the key roles in developing the most creative & successful new business ideas. They are often the ones who understand the life issues that need solving & offer the best approaches for doing so. It is they who are bringing context to code, & ethics to algorithms.They also bring the management & communication skills, the soft skills that are so vital to spurring growth.
Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, & explores how such collaborations are at the center of innovation in business, education, & government, & why liberal arts are still relevant in our techie world.
|
|
|
|
|
|