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EVENT DETAILS |
Jen Glantz
Author, Speaker, Founder,
Bridesmaid for Hire
About This Class
See the strategies that drive todays biggest brands.
Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, youll:
- Break down the components of a digital marketing campaign.
- Survey todays digital marketing landscape and its career opportunities.
- Learn to approach a marketing campaign by identifying your objectives first.
- Get hands-on practice identifying key performance indicators (KPIs).
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.
Takeaways
Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.
- Understand the core functions & principles of digital marketing analytics
- Employ the same tools top companies use to activate & retain their customers
- Explain how a referral works and tools you can use to simplify that process
- Learn the basics of search engine marketing (SEM).
- Understand how social media marketing works and how to develop social content that works
- Understand how large-scale email deployment works, and when & how to send it
About the Instructor
Jen Glantz
Author, Speaker, Founder,
Bridesmaid for Hire
Jen Glantz is the founder of the Bridesmaid for Hire, a business started in 2014 from a viral Craigslist ad. Jen has told the story of starting her business to over 500 press outlets, and continues to serve as a bridesmaid expert for media outlets around the world. She is the author of the Amazon best-selling book, All My Friends are Engaged and her second book, Always a Bridesmaid (For Hire), published by Simon and Schuster, is available now on Amazon. Jen created the website, The Things I Learned From, in 2010 as a platform to inspire, motivate, and share personal stories with strangers all around the world. She's a mentor for young women and a hired speaker for professional conferences around the country.
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