LOCATION EVENT DETAILS Hella Good Content Sunday, March 11th from 2:00 pm - 3:00 pm Meredith Gonsalves -Digital & Social Content Strategist at Deloitte FACT: People now have a shorter attention span than goldfish! So how do you, as a content creator, grab people's attention? How do you get people to share the content you worked so hard making, instead of having people swipe past it? In this workshop, you'll learn the 3 factors that go into making not just good content, but HELLA-good content. Through hands-on group exercises & discussion, you'll leave the class with a simple action plan for helping your rad content get the attention it deserves. Who this class is for: - Bloggers interested in growing their readership - Startups / entrepreneurs interested in using content as a marketing tool to attract customers - Creative people & artists interested in getting their work seen & shared online - Advertising folks interested in creating work for brands that better connects with audiences - Basically anyone who makes things for the web! About the Instructor: Meredith is a social media guru & content strategist with experience working on digital content strategies for Fortune 500 brands such as Wells Fargo, Western Union, Morningstar, & Deloitte. As a budding journalist, Meredith already understood social media's benefit to publishers & reporters but quickly realized it's immense potential to help brands better connect with customers. As a result, she traded in the traditional journalism track to pursue a career in social media & digital storytelling. Her experience spans working on corporate marketing teams, within digital agencies, & now as an independent consultant & owner of Work it Web. But one thing is certain: Meredith's specialty & passion are helping companies leverage social media, original content, & engagement strategies to grow their brand online. Meredith is also the creator & writer of a career blog for women navigating their twenties, joboffersbadboyfriends.com. Join the conversation! Use the hash tag#GAatSXSWto stay connected. Check out the full scheduleof GA + SXSW 2018 Programming. General Assembly is a pioneer in education & career transformation, specializing in today's most in-demand skills. The leading source for training, staffing & career transitions, we foster a flourishing community of professionals pursuing careers they love. What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities & over 35,000 graduates worldwide. As individuals & companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap. These sessions are open to the public. You do not need a SXSW badge to attend. Note: Registration does not guarantee entry. Please arrive early to reserve your seat. By submitting your email address, you agree to receive updates about news, programs, & special events from General Assembly. Please refer to General Assembly's Terms of Service & Privacy Policy for more information.