LOCATION EVENT DETAILS How do you guide your customers from discovery to advocacy? Immerse yourself in the various stages of the customer journey, and learn how you can maximize and optimize the customer journey. Join ReviewTrackers, PowerReviews, Emma, Converseon, Conversocial, IBM, and US Bank as they share insight into how brands can meet the needs of customers and face the challenges of crafting the perfect customer journey. Meet your Co-Presenters: PowerReviews - PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, and they are proven to increase online site-wide sales. Emma - Emma is a provider of best-in-class email marketing software and services that help organizations of all sizes get more from their marketing. Through tailored editions of its platform for businesses, franchises, retailers, universities and agencies, Emma aims to offer enterprise-level capabilities in a team-friendly experience that's simple and enjoyable. Key features include mobile-ready design templates, email automation, audience segmenting and dynamic content, plus integration with top CRM solutions, ecommerce platforms and social networks. Headquartered in Nashville, and with offices in Portland, New York and Melbourne, Emma powers the emails of more than 50,000 organizations worldwide, including Mario Batali, Bridgestone and Sylvan Learning Center. To learn more, visit myemma.com, follow Emma on Twitter or find us on Facebook. Conversocial - Conversocial (@conversocial / www.conversocial.com) is a leading customer engagement platform for today's always-on mobile, social customer. Delivering a unified approach to a new generation of customer interaction, Conversocial enables hundreds of global brands including Hyatt, Sprint, Tesco, Alaska Airlines and more to ensure they are supporting in-the-moment resolution, at scale, to drive profitable and lasting relationships. Converseon - Converseon provides the world's best social data and insights and helps integrate them into client organizations to drive business results. Converseon is a full-service, global, award-winning digital consultancy with a long history of innovation and success that helps our clients succeed through socially-intelligent, transformative and proven solutions. IBM Watson Analytics - Despite today's existence of large quantities of data, only a small fraction of professionals use powerful analytics tools as part of their decision-making. Watson Analytics is a breakthrough natural language-based cognitive service that can provide instant access to powerful predictive and visual analytic tools to more businesses. Watson Analytics offers a full range of self-service analytics, including access to easy-to-use data refinement and data warehousing services. With these tools, business users can acquire and prepare data for analysis, can uncover insights and create visualization that can be acted upon and interacted with. US Bank - Minneapolis-based U.S. Bancorp (NYSE: USB), with $446 billion in assets as of December 31, 2016, is the parent company of U.S. Bank National Association, the fifth largest commercial bank in the United States. The Company operates 3,106 banking offices in 25 states and 4,842 ATMs and provides a comprehensive line of banking, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.