A special session for Startupswho want to embed design in their culture!

Designhas become the key link between users & todays complex & rapidly evolving digital experiences, & designers are starting to be included in strategic conversations about the products & services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them dont understand how to get the most out of their investment. This practical guide provides guidelines for creating & leading design teams within yourorganization,and explores ways to use design as part of broader strategic planning.

Youll learn from the author about some the topics around:

Why designs role has evolved in the digital age. How to infuse design into every product & service experience. The 12 qualities of effective design organizations. How to structure your design team through a Centralized Partnership. Design team roles & evolution. The process of recruiting & hiring designers. How to manage your design team & promote professional growth.

Peter Merholzis the VP of Design at Snagajob & one of the co-founders of Adaptive Path. Peter began his work at Adaptive Path with a focus on information architecture, & has since developed expertise in product strategy, user research, & practice development. He is an experience design & product management executive with 20 years experience across a broad range of digital media. Before Snagajob, Peter was Sr. Director at Jawbone, inventing the future through wearables & Internet of Things.

Kristin Skinneris Managing Director at Adaptive Path & Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization & deliver end-to-end customer experiences that improve peoples lives. Before joining Adaptive Path, Kristin worked as a Design Manager at Microsoft in their ground-breaking Pioneer Studios. Kristin co-programs & hosts the MX Conference, & has spoken at events such as UX Week & DMI.