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EVENT DETAILS |
<P>There are few topics getting digitalpublishers chatteringright now quite likeheader bidding. In a marketplace where many publishers long perceived buyers as having the upper hand, header bidding pits demand sources against each other, giving publishers a clearer idea of the true value of their inventory and how to quickly optimize.</P>
<P>The practice is changing the programmatic landscapepublishers are seeing increases in CPMs, advertisers are getting closer to the inventory they value the most, and vendors in between are being challenged to re-think the ways they integrate and operate.</P>
<P>Join founders, CEO's, and industry executives to discuss how Header Bidding and how it's<SPAN>evolving.</SPAN></P>
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<DIV><SPAN>PluggedIn does not refund the purchase of tickets, but can transfer ownership to another attendee.</SPAN><SPAN></SPAN></DIV>
<P><SPAN>Please email<SPAN><A TARGET="_blank" HREF="mailto:eli@pluggedinventures.com" REL="nofollow"><SPAN>eli@pluggedinbd.com</SPAN></A></SPAN>with any cancellations or transfers.</SPAN></P>
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