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EVENT DETAILS |
<P CLASS="MsoNormal"><SPAN>Products & services are increasingly interconnected. Ecosystems are the new competitive advantage. The winners will be determined by how well their offerings fit with each other & how well they fit into peoples lives.</SPAN></P>
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<P CLASS="MsoNormal"><SPAN>The use of visual representations exposes previously unseen opportunities for improvement & for growth. You may have encountered some of the various approaches already in use customer journey maps, service blueprints, experience maps, & more.</SPAN></P>
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<P CLASS="MsoNormal"><SPAN>This talk introduces the concept of alignment diagrams, a category of diagrams that includes a range of visual tools to inform innovation & strategy. Find out how to approach any mapping effort and, more importantly, turn customer insight into action.</SPAN></P>
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<P><SPAN>Jim Kalbach is a noted author, speaker, & instructor in user experience design, information architecture, & strategy. He is currently the Head of Customer Success at MURAL, a leading online digital whiteboard. Jim is the author of two OReilly books: </SPAN><SPAN>Designing Web Navigation</SPAN><SPAN> (2007) & </SPAN><SPAN>Mapping Experiences</SPAN><SPAN> (2016). He blogs at</SPAN><A HREF="https://experiencinginformation.wordpress.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><SPAN>experiencinginformation.com</SPAN></A><SPAN> & tweets under @jimkalbach.</SPAN></P>
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