About This Workshop
Podcasting has been around for over a decade, but when Sarah Koenig launched Serial in 2014, the medium was thrust into popular culture. Today, its one of the most powerful ways to deliver entertaining & thought-provoking stories & conversations to an engaged audience.
Podcasting isnt rocket science, but its unique equation of branded storytelling at scale, technology, & marketing across content, influencer, & partner channels requires some know-how to get right. Its challenging enough to record that first episode, let alone get a handle on the ins & outs of best practices.
In this interactive workshop, well review all aspects of launching a podcast, demystifying the process so that you can start podcasting right awaywhether you are looking to start a podcast at your company or launch one on your own. Youll learn about popular formats, how to uniquely position your show, & tips for launching on a limited budget. Well also dive into using distribution platforms like iTunes & SoundCloud, measurement fundamentals, & creative ways to market your show. Youll leave armed with the knowledge you need to bring great stories to listeners worldwide.
Takeaways
- Understand what equipment you need to get going
- Learn editing tips & tricks
- Understand how to select an online platform to host your podcast
- Learn how to create relevant show-related content
- Understand how to prepare for your interviews with guests
- Learn how to market your podcast & reach listeners
About the Instructor
Rob Goodman
Principal,
OpenVerse
Rob Goodman is principal at OpenVerse, a marketing & storytelling firm, where he works with an array of startups & technology companies to drive brand & content initiatives. He is the creator & host of Making Ways, a podcast all about the unexpected paths to a creative career. Robs ability to blend business sense with creative expertise defines his work as a marketer, consultant, & writer. Rob was most recently head of global marketing for digital publishing at Google. Previously, he led online marketing for Simon & Schuster & helped shape grassroots digital marketing at Sony Music. Rob can often be found writing about music & illustrating for The Bay Bridged, running Golden Gate Park, or eating BBQ.