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EVENT DETAILS |
With Arie Abecassis (Venture Partner @ DreamIt Ventures and Co-Founder @ AppStori)
About This Class
If you're a startup founder, a business leader, or a product manager, being able to develop your own pricing strategy is of the utmost importance. In this class, you'll learn how to set a price for your new product or service. After getting started with a framework for pricing, you'll receive an overview of the most common pricing models, strategies and testing methods. You'll be on your way to a better understanding of how to make effective pricing decisions as your venture evolves.
Learn From Home
Can't make it? Watch Growth Hacking on-demand from General Assembly Front Row.
Takeaways
Learn the drivers behind pricing power.
Understand the basic determinants of price and customer-based pricing.
Develop a plan to obtain customer insights on willingness to pay.
Understand the pros and cons of the most common pricing strategies and how to implement them.
Recognize the "do's and don'ts" of "freemium" pricing models
Set a plan to refine price with testing.
Prereqs & Preparation
None.
About the Instructor
Arie Abecassis
Venture Partner, DreamIt Ventures; Co-Founder, AppStori
As a founder of AppStori, and a Venture Partner at DreamIt Ventures, Arie spends most of his waking day (and probably a portion of some sleepless nights) turning ideas into reality and plans into action.
Arie has worked closely with a number of amazing founders and companies, including SeatGeek, Adaptly, BiznessApps and MAZ Digital. In addition to spending time with the General Assembly community, every now and then, Arie contributes his thoughts on the state of technology and entrepreneurship in various tech blogs.
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