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In this session we will discuss how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance. In the past, web performance metrics supplied to the business have centered around bounce rates & conversion rates, DOM ready, DOM complete, etc. In today's world eCommerce is also laser-focused on exit rates. We will discuss the metrics & data science underlying exit rates, campaign path analysis, & how savvy retailers are using web performance IT metrics to drive marketing.
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