Our event is 100% free you just need RSVP for a free expo pass at SMX east

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I think we can all agree: stories matter. While SEO & SEM tactics help surface your brand when users are in research mode, we still need to drive them to engaging content to hold their attention. And just as great content can help you close the deal & convert a prospect into a customer, it can also be a powerful way to get your brand noticed by those who dont even have you on their radar yet. But great content isnt a perfect science. So, how are some leading marketers currently approaching their content marketing strategies? What factors do they need to take into account? Additionally, how are marketers (big or small, local or global) able to personalize & scale their content production? How do marketers balance push tactics with pull -- & what types of content & content distribution channels do they see the most success with? This panel will discuss all this & more.

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Online Geniuses & Outbrain teamed up with the folks at SMX east to do the panel during the conference.

Panel Moderator:Miko Levy, Vice President, Brands, US Outbrain

Outbrain is the worlds largest discovery platform. Outbrain serves over 190 billion personalized content recommendations every month & reaches over 561 million unique visitors from across the globe.

On the panel we'll be having some of the best content marketers we can find that will be sharing all.

Panelists:

Pamela Piccola Fales - Director, Performance Marketing at Plated

Athena Papanicolaou - CEO, Milla & Co

Tom De Napoli-Snr Director, Content & Platform Strategy at Viacom Velocit

Zack Jacobs - Director of Marketing @ Mac Weldon

You must register for the SMX to come to this event.

Our event if 100% free -both for SMX & our panel.

[FREE]Expo pass URL

All Access pass URL (15% discount)