Jen Glantz



Author, Speaker, Founder,
Bridesmaid for Hire

Social media initiatives dont start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, youll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. Youll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results youll be able to interpret and understand.

• Learn how to develop and implement a social media strategy.


• Create an elevator pitch that clearly defines your brand, audience, and key differentiator.


• Define and track the KPIs most relevant to your business.


• Describe the difference between major social media platforms.


• Identify which platforms to use for your business.


• Explain the difference between publishing, listening, and reporting tools.


• Create a weekly content calendar for your business.

Jen Glantz

Author, Speaker, Founder,
Bridesmaid for Hire

Jen Glantz is the founder of the Bridesmaid for Hire, a business started in 2014 from a viral Craigslist ad. Jen has told the story of starting her business to over 500 press outlets, and continues to serve as a bridesmaid expert for media outlets around the world. She is the author of the Amazon best-selling book, All My Friends are Engaged and her second book, Always a Bridesmaid (For Hire), published by Simon and Schuster, is available now on Amazon. Jen created the website, The Things I Learned From, in 2010 as a platform to inspire, motivate, and share personal stories with strangers all around the world. She's a mentor for young women and a hired speaker for professional conferences around the country.