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With Ryan Williams (CEO & Author, Influencer Economy).
Thu, Mar 30, 2017 @ 12:00 PM   FREE   General Assembly Santa Monica, 1520 2nd St
 
   
 
 
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Ryan teaches his step-by-step guide to launching your product in the new economy. He teaches how to build a core community around your idea, collaborate with key influencers to grow your product base, and launch a product that changes the world. In this hands-on workshop, entrepreneurs, marketers, product designers and developers will learn how to build a community, collaborate with influencers, and thrive with a meaningful business. Ryan will help answer questions like "What are the secrets that modern businesses use to launch their ideas? How do I create a strong and authentic message for my company? How do I build a community around my idea?

For the last three years, Ryan interviewed over 100 influencers who have built ideas online, including Seth Godin, Brad Feld, Derek Sivers, Troy Carter, Jemele Hill and many others. He teaches how to find their big idea, embrace their personality edge, deliver an authentic message, and collaborate their way to a winning product launch.

What you'll learn:
Successful launch plan of leading products in the new economy
How to launch your product to build a core community
How to expand your customer base by identifying and collaborating with influencers
Steps to launching your idea to build products that people will pre-order and build with you.



Ryan Williams is a media strategist, international speaker and author of The Influencer Economy: How to Launch Your Idea, Share it with the World, and Thrive in the Digital Age. He was an early team member at DigiSynd (acquired by Disney) and Machinima.com (acquired by Warner Bros.). He has given talks and taught at SXSW, Vanderbilt University, City University of London, USC and Loyola Marymount. Ryan's podcast and writing has been featured in Inc. Magazine, Huffington Post, Success Magazine, Business Insider, Social Media Examiner, Inc. Magazine and USA Today. You can listen to Ryan's podcast at InfluencerEconomy.com.

Ryan is a former stand-up comedian and currently hosts Stories From the Influencer Economy Podcast on iTunes, where he interviews influencers about startups, launching ideas and mental health. He has a B.A. in Human and Organizational Development from Vanderbilt University and attended secondary school at Choate Rosemary Hall. He currently lives in Los Angeles, CA.

The Influencer Economy will feature conversations with passionate, inspiring and creative people who have launched their careers off content, social media, and digital platforms. We'll chat with people who are experts in YouTube, Kickstarter, Twitter, and social media platforms. We hope to inspire the next generation of creators and entrepreneurial spirits for the world. We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry. The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die. The influencer economy is showcasing that the person is more potent and powerful than the brand. Visionary leaders are no longer succumbing to traditional gatekeepers to kick-off their careers. These creators are building their own mini-kingdoms of followers, fans and readers. They are self-made, self-taught, and the spirit of entrepreneurship resonates throughout their work.
 
 
 
 
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