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With Rita Solodar (Amex), Jackie Mockridge (Digitas) & others.
Wed, Oct 22, 2014 @ 06:00 PM   FREE   The New York Times Building, 620 8th Ave, 15th Fl
 
     
 
 
              

      
 
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<DIV><STRONG><SPAN STYLE="font-size: 14pt;">Attribution Panel Event</SPAN><SPAN STYLE="font-size: 14pt;"></SPAN></STRONG></DIV>
<DIV><SPAN STYLE="font-size: small;">Wednesday, October 22, 2014 |6:00 PM - 8:00 PM</SPAN></DIV>
<DIV STYLE="font-family: Arial, Helvetica, sans-serif; font-size: 14pt;"><SPAN STYLE="font-size: 10pt;"><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"><BR>Every business needs an attribution model.Attributionis simply the ability to evaluate the performance of eachmediachannel based on contribution to a user action or set of actions. With all the data available with digital advertising, marketers now can track effectiveness and ROI of their advertisements and get answers that will help create their future media strategy.</SPAN></SPAN></DIV>
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<DIV><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">Our panel of experts will provide a high level overview, best practices, and recommendations for implementing an attribution model to effectively optimize media spend. We will also cover how to incorporate offline and multi device interactions.</SPAN></DIV>
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<DIV><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"><STRONG>Moderator:</STRONG></SPAN>
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<LI><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"><EM><STRONG>Lizzy Hanna</STRONG></EM>, Director of Media, Lowe Profero</SPAN></LI>
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<DIV><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"><STRONG>Panelists:</STRONG></SPAN></DIV>
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<LI><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"><EM><STRONG>Rita Solodar</STRONG></EM>, Director, Prospect Online Acquisition,<EM>Amex</EM></SPAN></LI>
<LI><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"><STRONG><EM>Jackie Mockridge</EM></STRONG>, Vice President / Director, Strategy & Analysis,<EM>Digitas</EM></SPAN></LI>
<LI><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"><EM><STRONG>Dan Horowitz</STRONG></EM>, Director of Media Planning and Buying,<EM>Traffic Buyer Digital</EM></SPAN></LI>
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<DIV><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"><STRONG>Schedule:</STRONG></SPAN></DIV>
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<LI><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">6:00 PM - 6:45 PM: Networking / Cocktails</SPAN></LI>
<LI><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">6:45 PM - 8:00 PM: Panel Event</SPAN></LI>
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