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EVENT DETAILS |
<H2>Empathy x Design</H2>
<P>Empathy is defined as "the ability to understand & share the feelings of another." This ability is central to designing great products. As designers, we have to be able to identify with our users & feel the same emotions they feel. But how should we gain this understanding when we all come from different walks of life? How do you learn the needs & frustrations of people in professions you have never held yourself?</P>
<P>In this session of Designers + Geeks, we're bringing together designers from several industries to learn how they cultivate empathy in their work. Each speaker will have about 15 minutes to share things that have worked & some that haven't, & how empathy plays a role in their approach to design.</P>
<P><BR><STRONG>NOBU NAKAGUCHI</STRONG> | Chief Design Officer / Co-founder of <A HREF="https://www.zola.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Zola</A></P>
<P>Nobu Nakaguchi is the Chief Design Officer & Co-Founder of Zola, the wedding company reinventing the wedding planning & registry experience by combining compassionate customer service with modern tools & technology. Zola launched in 2013 & is the fastest growing wedding company in the country. Nobu oversees Zolas user experience & product development for both mobile & web. To date, over 300,000 couples have registered on Zola for gifts, experiences, & funds. Zola also offers best-in-class apps for iPhone, iPad, Android & Apple Watch. Additionally, in April 2017, Nobu led the design & creation of Zola Weddings, a free suite of wedding planning tools including wedding websites, a customizable checklist, guest-list manager, and, of course, registry.</P>
<P>Prior to Zola, Nobu worked in user experience design & product management for over 15 years. He was the Senior Director of User Experience at Gilt Groupe, where he managed all of the UX teams across the company & was responsible for the design of Gilt Taste, Gilt Home, Gilt iPad, & Gilt iPhone. Prior to that, he focused on design & product strategies & solutions for a variety of companies such as Salesforce.com, Match.com, HopStop, & Jetsetter. Nobu holds a Masters degree from New York Universitys Interactive Telecommunications Program & a Bachelor of Architecture degree from Carnegie Mellon University.</P>
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<P><STRONG>NATALIE BE'ER</STRONG> | User Experience Lead at Huge</P>
<P>Natalie Beer is a User Experience Lead at Huge, where she creates thoughtful products with collaborative teams. Natalies worked on digital products for American Express, Gucci, Loblaws, NYU Langone Medical Center, & Thomson Reuters. Natalie has an MPS from the Interactive Telecommunications Program at NYU & a BA from the University of Mary Washington in Sociology & Studio Art.</P>
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<P><STRONG>Location Note: </STRONG></P>
<P>This event will be hosted at the lovely Huge office in Brooklyn. They have a beautiful space - we're looking forward to working with them!</P>
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<P><STRONG>FAQs</STRONG></P>
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<P><STRONG>Are there ID or minimum age requirements to enter the event?</STRONG></P>
<P>This event is 21+. Please bring a government-issued ID to check-in to the event. You do not need printed tickets - we will check you in by name.</P>
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