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EVENT DETAILS |
On October 15th at 6:00pm, Rick Kurnit will moderate a Columbia Business School Alumni Club of New York event here in our offices. We have a limited number of complimentary passes available for friends of the firm.
For the event description, and to register, please see below.
How the world's leading brands are intersecting creativity with technology to define the future of storytelling.
Branded content is when paid media takes the form, the look and feel, of the editorial content around it. The goal is to create the illusion of authenticity and allow for the two types of content to blend seamlessly. How to do it remains to be a source of heated debates among marketers and content producers.
Join our special panel of experts for a discussion on how some brands succeeded in connecting with individuals in a deep and profound way.
6:00pm - 6:30pm: Registration, Reception and Networking
6:30pm - 7:00pm: Program
7:00pm - 7:30pm: Q&A with the Audience
7:30pm - 8:00pm: Reception and Networking
Panelists:
Melanie Deziel
is Director of Creative Strategy for Time Inc., where she creates innovative branded content campaigns that span 25+ print and digital properties, including Time, Sports Illustrated, People, Fortune, Entertainment Weekly, Health and Travel+Leisure. She has done content and social strategy for HuffPost Partner Studio and The New York Times's T Brand Studio, where she created the award-winning "Women Inmates" piece for Netflix's Orange Is The New Black, named Best Native Ad of 2014 by OMMA. She is also the founder of The Overlap League, the native advertising industry newsletter. Melanie travels around the country talking about native advertising at conferences, and you can follow her adventures on Twitter @mdeziel.
Jason Koxvold
is the Principal of Gnomic, a cross-disciplinary branding consultancy based in Brooklyn. A 17-year veteran of the creative industry, he has built small brands from the ground up, and re-energized larger ones - from the Lincoln Motor Company to Jim Beam and Emirates Airlines.
A respected creative leader, Koxvold has had the privilege of judging the One Show, the D&AD awards, the AICP awards, and the Emmys; he has been commissioning and creating branded content since 2006. Gnomic currently counts Daily Burn, Fab.com, and Adobe among their clients.
Melissa Hart
is Vice President of Marketing for Ziff Davis Tech, where she oversees marketing efforts, digital ad product, research, design and branded content development for a portfolio of more than 150 premium tech properties, including PCMag, Geek.com and MacRumors.com.
Prior to her role at Ziff Davis, Melissa helped to launch the New York Post's branded content group, Post Studios, developing new business strategies and creative applications of content marketing principles across the Post Digital Network. Before this, Melissa sold digital media solutions across the Microsoft Advertising ecosystem and before this, worked in Sales Marketing the television networks, IFC, MTV, VH1 and CMT.
Moderator:
Rick Kurnit
is a partner at Frankfurt Kurnit Klein & Selz. He was recently named to Adweek's Top 50 Executives in Advertising - the only attorney so named - and was named Best Lawyers' first New York Media Lawyer of the Year. He is ranked as a "Star" by Chambers USA; ranked first tier by Legal 500, and selected by Best Lawyers in America's annual survey in six fields: Advertising, Entertainment, Intellectual Property, Media, Copyright and Trademark. Rick is a well-known expert in all areas of advertising and branded content and "native" advertising, and has handled many of the leading cases defining the application of intellectual property law to advertising and marketing communications. Rick also represents talent in their employment negotiations and partnership agreements.
Location:
Frankfurt Kurnit Klein + Selz PC
488 Madison Avenue (between 51st and 52nd Streets)
10th Floor
RSVP:
RSVP@fkks.com
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