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With Andy Raskin (Strategic Messaging & Positioning).
Thu, Aug 24, 2017 @ 09:00 PM   $85   General Assembly SF, 225 Bush St, 5th Fl
 
   
 
 
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Andy Raskin Photo







Strategic Messaging & Positioning






About This Class

Want more compelling pitches for investors, customers, & new hires? In this class, youll learn how storytelling techniques from film & other narrative arts can take your pitches & presentations to the next level. Youll also practice crafting personal stories that quickly establish trust with audiences & colleagues.




Takeaways

  • A more compelling pitch for your company/product

  • Storytelling tricks of pitch masters like Steve Jobs & Elon Musk

  • Techniques for quickly connecting with audiences

  • A framework for conveying your story through your website, job postings, & product roadmap

  • A better grasp of what makes your stories work & how to improve them




About the Instructor


Andy Raskin Photo





Strategic Messaging & Positioning



Andy helps CEOs & their leadership teams align around a strategic story to power sales, marketing, fundraising, product & recruiting. His clients include teams backed by Andreessen Horowitz, NEA, First Round Capital, & other top venture investors. Previously, Andy held senior marketing positions at Skype, Mashery (acquired by Intel) & 500friends (acquired by Merkle). Andy's personal stories have appeared on NPRs This American Life & All Things Considered, & in The New York Times, Wired & Gourmet. He holds an MBA from the Wharton School & a BS in computer science from Yale.




 
 
 
 
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