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EVENT DETAILS |
Storytelling is more than a marketing tool. It's a management tool.
In this class, we uncover the narrative structures and strategies used by social change practitioners and entrepreneurs for building community and inspiring action. This is a workshop for makers and social entrepreneurs who want to strengthen their skills in storytelling to transform themselves, their teams, and their broader communities. Storytelling is a powerful tool for building a shared identity, for facilitating mutual understanding, and for facilitating collective action.
We will draw upon successful storytelling methodologies and strategies from the fields of social activism, marketing, and the arts. We will examine and decode examples of successful (and not so successful) storytelling. This class will get hands on with activities and exercises that will encourage participants to practice their new storytelling skills.
WHAT YOU'LL LEARN
* Why storytelling is important for social change
* What are the essential elements and structures of a good story
* How to find and craft compelling stories
* How to adapt and refine your storytelling
* What are some of the possible applications of storytelling
* How to integrate one's personal and professional stories
* How to use stories to stand out in a crowd
* How to imbue stories with values and emotion
WHO THIS CLASS IS FOR
* Professionals, entrepreneurs, creatives, and communications strategists/marketers ready to focus on company and brand storytelling
* Professionals who have an idea for a project, organization or business that will drive change
* Professionals who already use storytelling in their work looking to find ways to systematize and refine their approach
* Professionals curious about how storytelling can enrich their work.
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