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EVENT DETAILS |
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;">Social Media Insights is a different breed of analytics, which revolves heavily around consumer insights & context as opposed towards direct 1:1 ROI correlations. While most acknowledge the importance of analytics, many still struggle to define social's ROI & the "so what" & what to do with social analytics. The purpose of this talk is to explore the ways in which brands & agencies can leverage social data, & how the brand can discover the "value of social" in their organization. <BR><BR>Key Takeaways<BR>- Social is a complex landscape of paid, owned & earned channels - all with different ways to measure them<BR>- Value of social remains a challenge - while ad conversions provide ROI; the brand has to be deliberate with what they're using social for<BR>- Data & Reports =/= Insights<BR>- Social Insights (beyond the numbers) can be used in compelling ways to tell stories & sell through ideas</P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;"></P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;"><B>Meet the Speaker: Chris Ee</B></P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;"><IMG STYLE="text-align: center; margin: 0 auto; border-radius: 50%; display: block;" ALT="" SRC="https://docs.google.com/uc?id=0By1fH5XPkcKRTXk2NUYxbDZxWEU" WIDTH="200"></P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;">Chris Ee is the Associate Director of Insights & Analytics for The Marketing Arm (An Omnicom Agency), which is a Consumer Engagement agency where he works on accounts such as Mars Chocolate, Wrigleys & 3M. Apart from CPG, he has also worked on Telco, Consumer Electronics & Travel & Hospitality brands.</P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;"><A HREF="https://www.linkedin.com/in/chriseesh/" TARGET="_blank" REL="noopener nofollow noopener noreferrer nofollow noreferrer nofollow">View the Speaker's LinkedIn</A></P>
<P STYLE="font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px; line-height: 22px; margin: 0px 0px 15px; padding: 0px; box-shadow: none; border: none; color: #888888;"><BR>--<BR>Please note:<BR>- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)<BR>- No refunds unless we have fully canceled the event. Date changes are not included. <BR>- For additional info or questions, send an email to <A HREF="mailto:events@productschool.com" REL="nofollow">events@productschool.com</A><BR>- For last minute questions, send a text to: <A HREF="" TARGET="_blank" REL="noopener nofollow noopener noreferrer nofollow noreferrer nofollow">(646) 679-7377</A></P>
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