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Tracking user acquisition, retention & monetization for games
Tue, Aug 05, 2014 @ 07:00 PM   FREE   Microsoft HQ, 11 Times Square
 
     
 
 
              

      
 
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<DIV STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;"><STRONG>How to use Google Analytics for Game Analytics</STRONG><BR STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;"><BR STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;"><SPAN STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;">In this talk, Charles Parra (TreSensa) will cover how Google Analytics, a platform originally designed to track website usage, can be leveraged by game developers to track useracquisition, retention and monetization for games. The material presented will provide a practical and hands-on guide to integrating Google Analytics API into an HTML5/javascript game. Additionally, these concepts can be generally applied to any mobile game, including native iOS and Android games.</SPAN><BR STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;"><BR STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;"><BR STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;"><SPAN STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;">Topics to be covered:</SPAN>
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<LI>Overview of the Acquisition, Retention, Monetization (ARM) funnel framework</LI>
<LI>Developing an analytics taxonomy for your games</LI>
<LI>Implementing the Google Analytics tracking code to track game screen views, user events, and in-game purchases</LI>
<LI>Debugging tracking code using GA Debug for Chrome</LI>
<LI>Navigating the Google Analytics Reporting Console</LI>
<LI>Implementing Goals and Segments to track conversions</LI>
<LI>Differences between the Google Analytics web and native SDK tracking code and reports</LI>
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<DIV STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px;"><STRONG>Speaker Bio:</STRONG></DIV>
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<DIV><SPAN STYLE="font-family: arial, sans-serif;">Charles Parra is CTO at TreSensa, a game distribution and development platformthat empowers independent game studios to build and monetize cross-platform mobile games.</SPAN><SPAN>He is responsible for managing both the engineering and product management teams. Prior to joining</SPAN>TreSensa, Charles held head of product roles at appssavvy and Tremor Video. His expertise is focused largely in architecture and product definition of digital media deliverysystems.</DIV>
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<P STYLE="line-height: 22.399999618530273px; margin: 0px 0px 18px; padding: 0px; color: rgba(0, 0, 0, 0.670588); font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px;">------</P>
<P STYLE="line-height: 22.399999618530273px; margin: 0px 0px 18px; padding: 0px; color: rgba(0, 0, 0, 0.670588); font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px;">Sponsored by:</P>
<P STYLE="line-height: 22.399999618530273px; margin: 0px 0px 18px; padding: 0px; color: rgba(0, 0, 0, 0.670588); font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px;"><SPAN STYLE="font-weight: bold;">Autodesk</SPAN>-- Making games? Use Maya LT, the most cost-effective 3D tool for professional indie game makers. Maya LT makes it easier to create striking 3D characters and environments to bring your game to life.</P>
<P STYLE="line-height: 22.399999618530273px; margin: 0px 0px 18px; padding: 0px; color: rgba(0, 0, 0, 0.670588); font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px;"><SPAN STYLE="font-weight: bold;">Millennial Media</SPAN>, the leading independent mobile advertising and data platform. Drive more app installs now -- create a mobile advertising campaign on <A HREF="http://mmedia.com/">mMedia</A> and we'll match every dollar you spend, up to $150. Enter promo code NYGMEET&!4 to take advantage of this offer through 9/30/14 (limited to the first 200 participants; one per customer; may not be used in conjunction with another Millennial Media promotion or offer).</P>
<P STYLE="line-height: 22.399999618530273px; margin: 0px 0px 18px; padding: 0px; color: rgba(0, 0, 0, 0.670588); font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px;"><SPAN STYLE="font-weight: bold;">Qualcomm</SPAN>, the leader in mobile technology innovation, is uniquely positioned to help developers push the boundaries of mobile gaming.</P>
<P STYLE="line-height: 22.399999618530273px; margin: 0px 0px 18px; padding: 0px; color: rgba(0, 0, 0, 0.670588); font-family: Whitney, helvetica, arial, sans-serif; font-size: 16px;"><SPAN STYLE="font-weight: bold;">Microsoft</SPAN></P>
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