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Conducting User Research
Saturday, January 5th, from 11:00 am - 3:00 pm
Diane Loviglio, Resident Mentor at 500 Startups and former Mozilla User Researcher
Whether you're conducting research for a well-established product or service, or for a startup that hasn't fully penetrated the market yet, you'll need to talk to customers. Learn to use that time effectively. This class is great for founders, product marketers, UX designers and community managers who want to gain a deeper understanding of people’s motivations, values, needs and behaviors via interviews. Once you understand your users - or potential users - you can build better products. You can also create marketing messages that will resonate with them the most.
Workshop Schedule
11:00am - Introductions and defining the problem you want to solve
11:45am - Planing your research and defining who you want to talk to
12:45pm - Break
1:00pm - Writing the interview script and conducting the actual interview
Student Takeaways
Learn how to write a screener that enables you to recruit the right type of people to interview
Learn how to write questions that get at the data you want to know
Practice conducting an actual interview to see where you can improve upon your skills
Diane Loviglio is the CEO & Co-Founder of Share Some Style. She is also a Resident Mentor at 500 Startups. She was the first qualitative User Experience Researcher at Mozilla and prior to Mozilla, she co-founded the first conference to focus on tech failures, FailCon, and co-founded a clean tech startup, Wattbot. She also freelanced as a user researcher for technology, consumer web and healthcare startups such as Authentic8, Bombfell, Bump, Cisco, Dividely, Foodspotting, Giftly, Sanofi-Aventis, Splunk, The Freelancers Union and VMware. She received her Bachelor of Humanities and Arts in Architecture and Anthropology from Carnegie Mellon University. You can follow her on Twitter @dianeloviglio
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