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EVENT DETAILS |
In a world dominated by A/B testing & big data, spending time & energy to have a conversation with a customer or potential user face-to-face may seem like a waste of time or like it will yield mere anecdotes. Why would anyone trust the trends that came out of an eight-person qualitative study? Frances James has made a career out of studying people & demonstrating the value of qualitative research within businesses. She'll explain what UX Research is, some of the methods that are typically used, & her approach to working cross-functionally. She'll also share practical examples of actionable insights that can come from these types of studies.
About Frances James:
Frances has 10+ years of career experience in UX Research at various agencies & companies. Most recently she led mobile UX research at Netflix. Before becoming a Senior Manager of UX Research at Netflix, she was a Senior User Researcher at Zynga & a UX Lead at Bolt Peters, a UX research & design firm. She graduated from Georgia State University with a Masters in Cognitive Psychology. Follow her on LinkedIn at @francesjames.
Agenda:
6-7 pm: Check-in, food (not pizza!) & networking
7-8 pm: Talk plus Q&A
8-8:30 pm: Networking
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