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With Raymond Braun (YouTube), Windsor Western (Her Campus Media), Taylor Trudon (HuffPo Teen), Alex Segura (Archie Comics), Emily Morrow (Scholastic).
Thu, Mar 26, 2015 @ 08:30 AM   $99   Scholastic Auditorium, 557 Broadway
 
     
 
 
              

      
 
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<P>Today's rising generation of readers - Millennials - includes digital natives, savvy social media users, and consumers who are more concerned with quality and value than brand loyalty. As the avenues for content consumption shift as fast as the technology itself, it's important for publishers to stay ahead of the curve in order to design books for Millennials and serve this discerning group of book buyers.</P>
<P>Based on new research commissioned by Publishing Technology to be unveiled at this event on the ways Millennials consume content, Publishing Perspectives will bring together speakers from the worlds of publishing, technology, media, and on the front lines of Millennial trends and habits to dig deeper into what kinds of stories 18-34 year-olds want - and how, when and where they want it.</P>
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<P><STRONG STYLE="line-height: 1.6em;">Program:</STRONG></P>
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<P>8:30-9:00 - Registration and continental breakfast</P>
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<P>9:00-9:30 - <SPAN STYLE="text-decoration: underline;"><STRONG>Opening Keynote</STRONG></SPAN><BR> Speaker: <STRONG>Larissa Faw</STRONG>, Journalist for Forbes and Mediapost, specializing in Millennials and workplace trends</P>
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<P>9:30-10:00 -<SPAN STYLE="text-decoration: underline;"><STRONG>Publishing Technology Research: How Millennials Consume Content</STRONG></SPAN><BR> Speaker: <STRONG>Randy Petway</STRONG>, EVP, Publishing Technology</P>
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<P>10:00-10:45 -<SPAN STYLE="text-decoration: underline;"><STRONG>Research to Reality: Discussion on How Millennials Consume Content</STRONG></SPAN><BR><STRONG>Randy Petway</STRONG>, EVP, Publishing Technology; <STRONG>Irene Gallo</STRONG>, Associate Publisher, Tor.com;<STRONG>Emily Morrow</STRONG>, Asst. Marketing Manager, Scholastic; <STRONG>Yoav Lorch</STRONG>, CEO, Total Boox; moderated by <STRONG>Erin L. Cox</STRONG>, Business Development, Publishing Perspectives</P>
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<P>10:45-11:15 - Coffee Break</P>
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<P>11:15-12:00 -<SPAN STYLE="text-decoration: underline;"><STRONG>Storytelling and Storyselling: Design and Marketing Books for Millennials</STRONG></SPAN><BR> Panelists: <STRONG>Benjamin Alfonsi</STRONG>, Creative Director, Metabook; <STRONG>Alex Segura</STRONG>, SVP Publicity and Marketing, Archie Comics;<STRONG>Derrick Schultz</STRONG>, Director of Developer Experience, The Atavist; moderated by <STRONG>Edward Nawotka</STRONG>, Editor-in-Chief, Publishing Perspectives</P>
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<P>12:00-12:45 - <SPAN STYLE="text-decoration: underline;"><STRONG>Curating Content and Events for Millennials</STRONG></SPAN><BR> Panelists: <STRONG>Raymond Braun</STRONG>, Social Marketing Manager, YouTube; <STRONG STYLE="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 13px; vertical-align: baseline; font-family: Arial, Helvetica, sans-serif; line-height: 18px; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Windsor Hanger Western</STRONG><SPAN STYLE="font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">(Co-founder, President & Publisher, Her Campus Media);</SPAN><STRONG>Taylor Trudon</STRONG>, Editor, Huffington Post Teen; <STRONG>Jessica Stockton Bagnulo</STRONG>, Owner, Greelight Bookstore; moderator: <STRONG>Julie Hochheiser Ilkovich</STRONG>, Founder, Masthead Media</P>
 
 
 
 
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