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Description
Numerous tools and resources are available to today's entrepreneurs and tomorrow's future stars. But what makes your business different to the rest on the market and how will you stand out? It all starts with your product, idea or service. We've invited three individuals who have experience in identifying that unique selling point to share their insights and case studies.
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Indiegogo presents
Seize the Gap: How to Identify and Capitalize on a Niche
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Presentations by
Anna Stork (LuminAID)
Chris Danzig (QLabs)
Ryan MacCarrigan (Lean Startup Machine)
7:30-9:30pm
Projective Space LES
72 Allen Street (3rd Floor),
Between Grand & Broome, New York, NY 10002
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Anna Stork / LuminAID Lab / @luminaid
Anna Stork and Andrea Sreshta make up the award-winning agency, LuminAID Lab, having met at Columbia University as graduate students in architecture. They shared an interest in solar lighting technology and a common belief that design and design thinking can be used to solve problems at a global scale including improving access to basic resources. The LuminAID solar light was designed to fulfill the basic need for light in post-natural disaster situations shortly after the January 2010 earthquake in Haiti. They aimed to raise $10K on Indiegogo to pre-sell their product, exceeded their goal by over $40K, and received press in Gizmodo, Mashable, Core77, Wired, BBC.com, Inhabitat and countless other respected publications. Luminaid have since partnered with Pencils for Promise and continue to innovate new products.
Chris Danzig / QLabs / @cdanzig
Chris Danzig is the founder of QLabs. A New York City based incubator that focuses on the rapid prototyping and testing of new technology busineses. QLabs has launched a variety of products to market including Huntsy, Bromly and Framey. Prior to QLabs, Danzig cofounded IndabaMusic.com and Kinjunction.com in addition to holding positions at Drop.io, Walt Disney Imagineering and NBC,
Ryan MacCarrigan / Lean Startup Machine / @ryanmaccarrigan
Ryan is the VP of Marketing at Lean Startup Machine (LSM), an intensive three-day workshop that teaches entrepreneurs and innovators how to build the products their customers want. He has organized and hosted LSM workshops in New York, San Francisco, Chicago, London, and beyond. Prior to LSM, he oversaw marketing at several NY-based technology startups. He is a co-organizer of the NYC Lean Startup Meetup and the host of Ignite: Lean Startup at Pivotal Labs. He is also an advisor at UNCUBED, the largest tech recruiting event in NYC. Ryan holds a dual B.A. degree from Columbia University.
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