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With Eliza Esquivel (Mondelez), Kyle McDonald (Artist), Adam Harvey (Privacy Gift Shop), Dee De Lara (Flamingo) & Arwa Mahdawi (Contagious).
Fri, Jul 25, 2014 @ 08:30 AM   $52   Helen Mills Theater, 139 W 26th St
 
     
 
 
              

      
 
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<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif;"><SPAN STYLE="color: #222222;"><STRONG STYLE="font-weight: bold;">HELEN MILLS and Contagious Present: </STRONG></SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif;"><SPAN STYLE="color: #222222;"><STRONG STYLE="font-weight: bold;"><EM>Digital Data Privacy and What It Means for Your Brand</EM></STRONG></SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif;"><SPAN STYLE="color: #222222;">According a recent study by Contagious, 54% of 18-34 year olds in the US have stopped using a product or service because of concerns about how it is using their data.</SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif;"><SPAN STYLE="color: #222222;">Privacy has gone from a niche worry to a maintstream concern and it is starting to affect our behaviour and our buying habits.</SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif;"><SPAN STYLE="color: #222222;">So what does this mean for your brand?</SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif;"><SPAN STYLE="color: #222222;">Join us for breakfast and a morning of talks by a panel of speakers from across the worlds of creative technology, marketing, and consumer research about the different ways in which privacy is affecting how 21st century brands are built.</SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><STRONG STYLE="font-weight: bold; font-family: arial, helvetica, sans-serif; font-size: small; line-height: 1.6em;"><SPAN STYLE="color: #222222; font-family: arial, helvetica, sans-serif; font-size: medium; line-height: 20.799999237060547px;"><BR></SPAN></STRONG></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><STRONG STYLE="font-weight: bold; font-family: arial, helvetica, sans-serif; font-size: small; line-height: 1.6em;"><SPAN STYLE="color: #222222; font-family: arial, helvetica, sans-serif; font-size: medium; line-height: 20.799999237060547px;">SPEAKERS AND TOPICS /</SPAN></STRONG></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-size: large;"><STRONG STYLE="font-weight: bold; font-family: arial, helvetica, sans-serif; font-size: small; line-height: 1.6em;"><SPAN STYLE="color: #222222; font-family: arial, helvetica, sans-serif; font-size: medium; line-height: 20.799999237060547px;"><BR></SPAN></STRONG></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><IMG STYLE="line-height: 1.6em;" SRC="https://cdn.evbuc.com/eventlogos/106928145/elizaphoto.jpg" ALT="" WIDTH="131" HEIGHT="161"></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="font-family: arial, helvetica, sans-serif;"><SPAN><STRONG STYLE="color: #666666; font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="color: #000000;">Eliza Esquivel</SPAN></STRONG><SPAN STYLE="color: #000000;">on how<STRONG>marketers are reacting to privacy concerns</STRONG></SPAN><STRONG STYLE="color: #666666; font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="color: #000000;"></SPAN></STRONG></SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="font-family: arial, helvetica, sans-serif;"><SPAN><STRONG STYLE="color: #666666; font-family: arial, helvetica, sans-serif; font-size: small;"></STRONG><SPAN STYLE="color: #000000;">Eliza is VP Global Brand Strategy at Mondelez International. She will be speaking about Focus: Life Gear, a conceptual fashion line created by Trident (yep, the gum brand) that blocks radio signals to ensure privacy and encourages a "distraction-free lifestyle."</SPAN></SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><IMG SRC="https://cdn.evbuc.com/eventlogos/106928145/kylephoto.jpg" ALT="" WIDTH="129" HEIGHT="163"></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="color: #222222;"><STRONG>Kyle McDonald</STRONG>on the <STRONG>online/offline privacy blur</STRONG></SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="color: #222222;">Kyle is an artist who works in the open with code. He raised headlines for his work on Conversnitch, an eaesdropping lamp/lightbulb that live tweets conversations. He'll be talking about the nature of public and private spaces in an era when the line between online and offline has been irrevocably blurred.</SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><STRONG STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><A STYLE="text-decoration: none; color: #0f90ba; font-family: arial, sans-serif;" HREF="http://www.google.com/url?q=http%3A%2F%2Fkylemcdonald.net&sa=D&sntz=1&usg=AFQjCNHgsDI7Aku9qIX1nSsyfNEzm22yGw" TARGET="_blank">http://kylemcdonald.net</A></STRONG></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><STRONG STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><BR></STRONG></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><IMG SRC="https://cdn.evbuc.com/eventlogos/106928145/adamphoto.jpg" ALT="" WIDTH="128" HEIGHT="177"></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG STYLE="font-weight: bold;"><SPAN STYLE="color: #000000;">Adam<SPAN STYLE="background-color: #ffffff;"> Harvey </SPAN></SPAN></STRONG><SPAN STYLE="background-color: #ffffff;"><SPAN STYLE="color: #222222;">on how <STRONG>individuals are hacking surveillance culture</STRONG></SPAN></SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="background-color: #ffffff;"><SPAN STYLE="color: #222222;">Adam</SPAN><SPAN STYLE="color: #222222;">is an artist focused on researching surveillance issues and developing countersurveillance designs. He is the found of the Privacy Gift Shop and an inaugural member of NEW INC. He will be discussing past projects that subvert surveillance and the growing trend of privacy technologies.</SPAN></SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-size: small; color: #000000; font-family: arial, helvetica, sans-serif;"><STRONG STYLE="font-weight: bold;"><A STYLE="text-decoration: none; color: #0f90ba; font-family: arial, sans-serif; font-size: 13px;" HREF="http://ahprojects.com/" TARGET="_blank">ahprojects.com</A></STRONG></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><STRONG STYLE="color: #666666; font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="color: #000000;"><BR></SPAN></STRONG></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><STRONG STYLE="color: #666666; font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="color: #000000;"><IMG SRC="https://cdn.evbuc.com/eventlogos/106928145/deephoto.jpg" ALT="" WIDTH="129" HEIGHT="171"></SPAN></STRONG></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><STRONG STYLE="color: #666666; font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="color: #000000;">Dee De Lara</SPAN></STRONG><SPAN STYLE="color: #000000;">on the<STRONG>ethnography of privacy</STRONG></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="color: #000000;">Dee is an associate director at Flamingo, New York and focuses on research-driven insights around millenials, technology and media. She will be talking about the US leg of the qualitative privacy research Flamingo undertook with Contagious.</SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><IMG STYLE="color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px;" SRC="https://cdn.evbuc.com/eventlogos/106928145/arwaphoto.jpg" ALT=""></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="color: #000000;"><STRONG STYLE="font-weight: bold;">Arwa Mahda<SPAN STYLE="background-color: #ffffff;">wi </SPAN></STRONG></SPAN><SPAN STYLE="background-color: #ffffff;"><SPAN STYLE="color: #222222;">on<STRONG>privacy as a competitive advantage</STRONG></SPAN></SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="background-color: #ffffff;"><SPAN STYLE="color: #222222;">Arwa</SPAN></SPAN><SPAN STYLE="color: #222222;"><SPAN STYLE="background-color: #ffffff;">is the<SPAN STYLE="color: #222222; font-family: arial, helvetica, sans-serif; font-size: small;">North American Strategy Director for Contagious and led the quantitative and qualitative research projects on privacy that Congtagious recently undertook in conjunction with Flamingo and Opinium. She will be talking about how marketers can turn privacy from a regulatory headache into a competitive advantage.</SPAN></SPAN></SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="font-size: medium; font-family: arial, helvetica, sans-serif; color: #000000;"><SPAN STYLE="font-weight: bold;"><SPAN LANG="EN-US">PROVISIONAL AGENDA /</SPAN></SPAN></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;" LANG="EN-US">8:30 / Registration and breakfast</SPAN><SPAN STYLE="font-size: 13px; line-height: 1.6em;"></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;" LANG="EN-US">8:55 / Intro and Arwa Mahdawi on privacy as a competitive advantage</SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small; line-height: 1.6em;">9: 05 / Kyle McDonald on the online/offline privacy blur</SPAN><SPAN STYLE="font-size: 13px; line-height: 1.6em;"></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;" LANG="EN-US">9:15 / Adam Harvey on how individuals are hacking surveillance culture</SPAN><SPAN STYLE="font-size: 13px; line-height: 1.6em;"></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;" LANG="EN-US">9:25 / Eliza Esquivel on how marketers are reacting to privacy concerns</SPAN><SPAN STYLE="font-size: 13px; line-height: 1.6em;"></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;" LANG="EN-US">9:35 / Dee de Lara on the ethnography of privacy</SPAN><SPAN STYLE="font-size: 13px; line-height: 1.6em;"></SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small;" LANG="EN-US">9:45 / Q&A with speakers</SPAN></P>
<P STYLE="line-height: normal; margin: 0px; padding: 0px 0px 8px; color: #666666;"><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: small; line-height: 1.6em;">10:00 / Close</SPAN></P>
 
 
 
 
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