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EVENT DETAILS |
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<P>Instructor: Cosmo Grill (linkedin) Location: RISE (<SPAN STYLE="color: #222222; font-family: arial, sans-serif; font-size: 13px; line-height: 16.12px;">43 W 23rd St, New York, NY 10010</SPAN>) Price: Free admission, beer and snacks. How do the most successful brands tap into neuroscience to influence consumer behavior? An experienced strategist, Cosmo Grill breaks it down for us with his popular, TED-style talk, "Conversion Optimization with Neuromarketing". Not only does he distil tons of research and case studies for his audience, but he also provides 12 neuromarketing techniques that you can apply right away to your own business or project. What exactly will we cover? We will look at why some of the most successful marketers are relying on Neuromarketing to drive signups, socials shares and ultimately, sales. Then, we'll review 12 scientifically proven and real-life tested Neuromarketing techniques to optimize conversion and marketing outcomes. We will look beyond the product features, benefits, and logical arguments commonly used in digital marketing, and shift our perspective to appeal to the consumers decision-making thats driven by non-conscious processes. What you'll leave with: 12 simple Neuromarketing techniques to improve conversion rate Ideas for optimized calls to action (CTAs) and checkout flows Case studies for campaigns that applied published marketing research with fMRI, EEG, Biometrics and eye tracking devices</P>
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