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EVENT DETAILS |
About This Event
Have you ever wondered how a successful company got its start? Were taking you inside the story of one of the top global beauty companies. In a small studio in the Mission District, "The Face Place" aimed to make just $33 upon launch. Today, the company we know as Benefit Cosmetics is a multi-million dollar venture, selling beauty products in over 40 countries.
The team behind Benefit has built a beloved brand, known for its quirky attitude & creative approach to naming products. Join us for a fireside discussion with Global Beauty Authority Annie Ford Danielson, as she gives actionable advice on how to develop product identity & attract new consumers. Shell also highlight how technology has changed the beauty landscape & what she sees for the future of the industry.
About the Presenter
Annie Ford Danielson
Global Business Authority,
Benefit Cosmetics
At Benefit, we believe laughter is the best cosmetic... & who better to spread the good times & giggles than the daughters & nieces of co-founders Jean & Jane Ford? The tradition of instant beauty solutions with laugh-out-loud names & creative packaging continues with Maggie & Annie Ford Danielson. The new generation of sisters officially joined the San Francisco-based company in 2008. Maggie & Annieaka Global Beauty Authoritiestravel the world, bringing Benefits playful personality, unique history & fun-loving DNA to new markets. Embracing what she learned from Jean & Jane at an early age, Annie believes women look their best when they are laughing & having fun. Wherever she goes, she's always on a mission to put a smile on every gals face.
Annie, along with her sister Maggie is also Benefits beauty broadcaster! They appear regularly on the Home Shopping Network, selling Benefit products & bringing laughter & beauty know-how to TV audiences all over the United States. Born with Benetint running through their veins & raised on beauty locker room banter, theyre natural pros at dishing about makeup & insider tips & tricks. From Chicago to Shanghai, this dynamic duo brings
back inspiration from customers to help create beauty breakthroughs that keep the world wondering...
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