REGISTER FOR THIS LIVE WEBINAR WITH JESSICA BATES
How to think creatively about research approaches that will generate user insights
In this free webinar in collaboration withUXPA, Jessica Bates will discuss specific examples where traditional qualitative research approaches have provided the conceptual basis for UX methods design, and where they also provide guardrails toexperiment with process and approach.
UX professionalswho are interested in thinking creatively about how they generate user insights andresearchers interestedinunderstanding,the applied context of UXwill all benefit from attending this webinar.
In this webinar you will learn:
Innovation in the field: How we are using UX research well and where we can do better
Foundational systems:Other research disciplines and opportunities to borrow from them
Getting creative with methods: Deconstructing research to new approaches - the user, the methods, the settings, etc.
Case studies: The importance of piloting and reframingJessica Bates
REGISTER FOR THIS LIVE WEBINAR WITH JESSICA BATES
MEET OUR SPEAKER
Jessica Bates works as a Director of Research Practice at Motivate Design, her focus has been on using applied and collaborative methodologies to problem solve within communities, with clients and for end-users and customers. Throughout her career, she has had a strong interest in cultivating a deeper understanding of human behaviour and motivation, as well as the cultural, social, and market influences on decision-making.
ABOUT USERZOOM
What is UserZoom?
UserZoom is an All-in-One Enterprise software solution for Online User Experience Research. Our Worry-Free solution offers a Quantitative and Qualitative research platform to help UX/CX, Product Managers, and Marketing professionals test and measure all aspects of their web and mobile properties.
What type of UX testing gives you the best insights into your users?
Unmoderated Remote User Testing enables you to reduce cost, save time, recruit with ease and improve the frequency of usability testing. With UserZoom you can run unmoderated, task-based studies with geographically dispersed participants over any web-based interface (website, prototype, mock-up). Participants take the study simultaneously, in their natural context, using their own device.
