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UX Sketch Camp NYCis dedicated to bringing together UX professionals, designers, developers and entrepreneurs for a one-day event focused on applying sketching principles to improve user experience design, make better business decisions and develop visual insights to create innovative and sticky solutions for customers, clients, and companies.

Agenda

9:30 - 10:00Sign-in 10:00 - 10:30Opening remarks 10:30 - 11:15Morning session 1 - Create a Visual Chronicle of Your UX Practicewith JonnyGoldstein
11:30 - 12:15Morning session 2 - Sketching Across the Design ProcesswithRay DeLaPena
12:15 - 1:15 Lunch break (pizza will be provided) 1:30 -2:15 Afternoon Session 1 - <SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Guerilla Sketch Techniques <SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">with Kristie Weatherford 2:30 -3:15 Afternoon Session 2 - <SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Visual Problem-Solving: 5 Diagrams in 15 Minutes <SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">with Dean Meyers
3:15 - 4:00 Closing remarks and networking
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UX Sketch Camp NYC

Marc Niola -Founder & Executive Producer
Marc is a UX lead at MRM // McCann where he evangelizes Lean UX and User Centered Design principles.With over 20 years experience in product and business development, Marc has worked with several world-class advertising agencies, global enterprise companies, SME's and education institutions. He is also a teacher and mentor at NYU's Center for Advanced Digital Applications UX certificate program.
 
Morning Sessions:

1. Create a Visual Chronicle of Your UX Practice- JonnyGoldstein
What does your typical day as a UX designer look like? UX design is a varied field, comprised of many distinct activities, and ever evolving practices. How does what you do in your practice compare with what are UX designers spend their time doing?

We will draw illustrated chronicles of what we do when we do UX design. Then we'll put it all on the walls to create a UX professional activities gallery that we can browse.

The goal of this workshop is to think about what it is you do as a UX designer, and learn about what other practitioners do, all while practicing our sketching skills.

Any level of sketching/drawing experience is fine. We will do a sketching basics tutorial at the beginning of the session to get everyone comfortable with sketching, and then we'll do guided sketching activities to build up a visual documentation of your practice. Then we'll tape everything to the walls and share our work.


2. Sketching Across the Design Process-Ray DeLaPena
This workshop presents an accessible framework for understanding sketching to help communication, understanding, and problem solving -- particularly during a design process that includes multiple roles (that don't always speak the same language).

I propose, not only that sketching helps bridge gaps in communication and get to a deeper level of understanding, but also that every kind of sketching activity falls into one of three categories; thinking, talking, and showing.

In this workshop, for each type of sketching we cover:
- Who it helps
- What it is
- When it can help
- Why you don't need to "know how to draw" to use it
- How to be prepared to use it

You don't even need to know how to draw to learn and apply the methods covered here. After attending this session you will be more comfortable with and better prepared to recognize opportunities where sketching can be used to increase communication and understanding with clients, stakeholders, coworkers, as well as all by yourself, as you work through problems and come up with solutions.

Afternoon Sessions:
<SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">
<SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">1. Guerilla Sketch Techniques - <SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Kristie Weatherford
<SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">This workshop will take you through a series of hands on activities that use sketching to facilitate workshops with team members and clients! Learn pro moves such as comic book style sketching before you dive into interface designs, use your sketches to build prototypes, incorporate visual note taking to your every day meetings and more!
<SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">
<SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">2. Visual Problem-Solving: 5 Diagrams in 15 Minutes - <SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Dean Meyers
<SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Can you solve problems visually? Using 5 diagrams, which you can learn in 15 minutes, you do not need to know how to draw in order to discover and identify tools, resources, ideas, methods and processes to figure out how to do everything from making breakfast to examining new ideas to improve business. This workshop will be hands-on, and doesn't require any drawing or sketching skills, and will unlock your visual problem solving skills. BONUS elements in this session will include looking at diagrams that can be used specifically in the UX toolkit, including empathy maps and ways to map customer journeys.

 
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Presenter Bio

Jonny Goldstein:
Jonny Goldstein is a professional visual listener based in New York City. His clients include Citibank, American Express, Comcast, Otsuka Pharmaceuticals, Yahoo, Harman Kardan, The UN, the Sesame Workshop, Red Lantern Strategy, and Key Lime Interactive.

Jonny is a visiting instructor in University of the Arts Design For Social Impact program and teaches visual listening at NYU. Jonny graduated from the Interactive Telecommunications Program at NYU in 2004. 
For more on how Jonny helps clients visualize their goals, visit <A HREF="http://envizualize.com/" REL="nofollow">envizualize.com</A>


Ray DeLaPena:
Ray is the Director of Strategy at Catalyst Group. He's a visual thinker, strategist, and sense-maker with a passion for helping people get it. In his role at Catalyst, he is responsible for understanding the goals of the business and those of the customer, and devising high level and detailedstrategiesto accomplish both.

Typically, this involves collaborative activities that result in a better understanding of the perspectives of everyone involved in the design process and a sense of empathy for each other as well as the customer. That sense of empathy informs the decisions made by designers,stakeholders, and producers as they build and improveproducts. From his start in computer repair and networking, todesigning digital products and services, to his current focus on experience strategy and design, Ray's driving motivation is facilitating authentic and mutually beneficial relationships and experiences - between himself and his clients and peers, and between his clients and their customers.


<SPAN STYLE="font-size: 11.5pt; font-family: 'Helvetica Neue'; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Kristie Weatherford:
Kristie Weatherford brings more than a decade of experience insoftware development, UX design and sketching fun to her role asDirector of Experience at Aol. Previously, Kristie worked with adiverse range of organizations including CNN, Cartoon Network, the USSupreme Court, major investment banks, and numerous startups. In 2012,she partnered to start the design studio Kmona, specializing inbootstrapped and fast-to-market solutions. In 2013, she and herpartners created Werkly.com, a marketplace to empower specializedfreelance workers. When not developing, designing, or sketching,Kristie enjoys coaching women in technologyand exploring Brooklyn with her BostonTerrier, Bijoux.

Dean Meyers
Visual problem-solver Dean Meyers combines creativity, design, marketing and training experience to facilitate visual thinking in a wide variety of business, educational and strategic settings. Dean distills his knowledge into simple principles and methods for decision-making and problem solving with visual tools, and is the publisher of the online news and community site for visual thinkers, VizWorld.com.VizWorld covers everything visual from sketchnoting, big data, dataviz and design thinking for innovation to media, 3D printing and the Internet of Things (IoT).

He is currently on the Board of the International Forum of Visual Practitioners and a founding leader of VizThink NYC. He is particularly fond of graphically recording large-scale events focused on innovation (World Innovation Forum-NY, Pop!Tech, Business Innovation Factory, TEDMED, LeanUX NYC) and running workshops, training and consulting on applying visual thinking for strategy and problem-solving techniques.
 
Sponsers
 
 
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