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EVENT DETAILS |
About This Class
If youre a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, youll learn how to set a price for your new product or service. After getting started with customer-based pricing, youll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, youll find out how to build a pricing capability for ongoing improvement in your venture.
Takeaways
Learn the drivers behind pricing power.
Understand the basic determinants of price and customer-based pricing.
Develop a plan to obtain customer insights on willingness to pay.
Understand the pros and cons of the most common pricing strategies and how to implement them.
Recognize the "do's and don'ts" of "freemium" pricing models
Set a plan to refine price with testing.
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