Melissa Wall



Founder,
Brick Wall Media

Content marketing has become a buzzword, but very few people really know how to integrate content into their marketing in a cohesive, strategic, and optimized way. In this class, we'll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to setting an editorial calendar to measuring performance. The goal: you walk away with a clear picture of what content can do for your brand, and what you can do to get started using it.

Some knowledge of marketing is helpful, but not required

• Learn how and why producing original content can benefit your brand


• Learn how to create continuous, unique content that both engages readers and achieves your business goals
  


• Learn the three steps to approaching content strategy: 1) What type of content should your brand create? 2) How should you speak to your customers/readers? 3) How do you create a map/plan for your content?

Melissa Wall

Founder,
Brick Wall Media

Melissa Lafsky Wall is the founder of Brick Wall Media, a firm that creates custom content strategies for brands. She has done content strategy, creation, and distribution for companies including GE, Barneys, OnDeck Capital, Dollar Shave Club, and HowAboutWe. She was the founding editor of Newsweek's iPad edition, as well as an associate editor at the Huffington Post and first editor of the New York Times Freakonomics blog. She has written for The New York Times, The New York Post, The New York Observer, The Daily Beast, Gawker, Medium, Wired, and other venues, including a column about horror movies for The Awl.