East London’s leading creative, tech and design community head to Austin Texas during SXSW 2013.

The next chapter of the Friendship City Agreement, established in 2012 between Austin, Texas and the London Borough of Hackney, will see a delegation of some of the most exciting and innovative companies travelling from London’s East End to showcase their wares during this years SXSW Interactive festival.

This trip reciprocates last years visit by Austin’s Mayor Lee Leffingwell and his digital media trade mission, organised to foster exchange in the areas of high-tech and digital media, the creative industries, economic development, and sustainability.

The east London team will be setting up as Hackney House Austin – an international travelling ‘capsule’ edition of 2012’s stunning and successful urban pop-up space, set up in Hackney's Shoreditch district during last years Olympic Games. Created to act as a hub for new investment to Hackney, it succeeded to showcase this East End cluster of culturally relevant creative businesses currently making their global mark.

To celebrate the arrival of Hackney House Mayor Leffingwell will be on hand to draw back the curtains on one of our amazing installations and officially open the event.