Echo and Janrain invite you to kick off SXSW Interactive with a fun and informative networking event celebrating the incredible recent success of Backplane Protocol. What is Backplane Protocol? If you have to ask, you HAVE to be here! We'll serve you some tasty microbrews, deliver the inside skinny and give you ample time to chat with industry peers and big brands on what you've been missing so far. So why not stop by, grab a beer and learn something you can take back to your boss to help justify your Southby attendance!

Schedule:

2:30pm - 2:45pm Industry Meet-and-Greet & Beer Tasting
2:45pm - 3:00pm Introduction to Backplane Protocol                                    Khris Loux, Co-founder and CEO, Echo3:00pm - 3:30pm Overview of the Technical Specification
3:30pm - 4:00pm Case Study: Universal Music Group Uses Backplane Protocol to Integrate                                    Best of Breed Apps, Reducing Cost and Time-to-Market
                                   Lee Hammond, VP of Digital, Interscope Geffen A&M
4:00pm - 4:30pm Networking with App Developers and Brands

About Backplane Protocol
Backplane Protocol solves a key interoperability problem that emerged when brands started integrating multiple 3rd party web applications like real-time commenting, social login and game mechanics into their sites in order to provide web visitors with a modern, social user experience. The protocol serves as a “message bus” for social applications, enabling apps developed by disparate vendors to communicate with each other in real-time, resulting in a seamless, unified user experience. In July 2012, the OpenID Foundation launched Backplane Protocol Working Group to solicit input from the global OpenID community on the standard. Backplane Protocol is currently in use by some of the largest media companies in the world, including ABC, ESPN, NBC Universal, Universal Music Group and WWE. App providers who support Backplane Protocol include 500 Friends, Arktan, Badgeville, BigDoor, CalmSea, Caterva, Chute, Disqus, Echo, Envolve, Janrain, JetJaw, Livefyre, Marketo, Realtidbits, Stocial, Tokbox, TurnTo, Umbel and Viafora.

Learn more: http://www.backplanex.com