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With Holly Hester-Reilly (Product Mgmt Trainer, H2R Product Science).
Thu, Jan 04, 2018 @ 06:30 PM   $20   Product School NY, 1216 Broadway, 2nd Fl
 
     
 
 
              

      
 
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The best products are made when the risky decisions, from stories to strategy, are backed by data. But even teams that think of themselves as data driven can get caught up on the wrong metrics, bias their research, or get confused by seemingly conflicting feedback from users. How do you navigate these challenges to create products that drive the business outcomes they are charged with?

Key topics:
-What metrics should you look at when evaluating product performance?
-How much qualitative vs quantitative discovery should you do?
-What discovery techniques will help you answer the most important questions?
-How can you check your own biases & keep an open mind?
-How can you communicate your discovery findings to change minds without bruising egos?

At Shutterstock, Holly successfully made the case to shutdown Skillfeed, an internally launched startup in the online education space. Next she led the launch of Shutterstock Editor from prototype to successful public beta in 3 months, generating praise from the target users who loved that it saved them time. Holly then followed it up with a validated roadmap to support an increasing amount of valuable customer outcomes. This helped a wider audience & a resource plan to scale the team 3x so that they could deliver on the original vision as fast as possible. By the end of Shutterstock Editor's first year, the team had earned a reputation for continually delivering valuable improvements & product usage had grown 10X from its first month.

Since then, Holly has helped several businesses determine when to invest, persevere, pivot, or kill everything from feature ideas to business units. She believes that the best product leaders are not only good at building new products, but also at recognizing when resources would be better spent elsewhere. Holly loves sharing these learnings with product leaders who practice these entrepreneurship skills, whether in startups, scaling companies, or enterprises.
 
 
 
 
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