Are you effectively pricing your products & services? A price says a lot more about your brand than just the cost. It is an indicator of your positioning in the marketing place.
A price says a lot more about your brand than just the cost. It is an indicator of your positioning in the marketing place. It is also the value of the product or service to the consumer. Choosing a pricing strategy is essential to your marketing strategy. Before pricing your product or service, the following factors must be taken into consideration:
Fixed & variable costs
Competition
Your personal objectives
Proposed positioning strategies (where you want to be in the market)
Target market & the value of your offering to them
Our Ellevate panel discussion will provide actionable tips for you to consider as you identify your pricing strategy & brand.
