| |
|
EVENT DETAILS |
How do you ensure you're reaching the correct audience with your nonprofit's community engagement platform?
The Trust for Public Land, City Parks Alliance, & National Recreation & Park Association partnered to create Parkology. Park professionals & enthusiasts were excited about this new platform to connect with each other & resources for local parks. But when usership stagnated & community growth wasn't happening, the partners had to retrace their steps to figure out why. Parkology was designed around assumed audiences & needs, but it wasn't clear if those assumptions were accurate.
In this session, we'll discuss how to target a clear audience, do the work to engage them, & find out what they need from your site. Through research, you can make sure that the language & content throughout your platform speaks to your audience & is welcoming & accessible to them.
Agenda
6:00 PM Reception with Light Snacks & Drinks
6:30 PM Presentation
7:00 PM Q&A
8:00 PM Close
|
|
|
|
|
|
