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EVENT DETAILS |
POPSUGAR Play/Ground is BACK for a second year! Come Play: Shop new brands, eat, drink, work out, & make new friends. Get Grounded: Learn from our kick-ass lineup of powerful women from actors to entrepreneurs to activists. Join us for our 2-day event, packed with experiences that will inspire, motivate, & feed your creativity.
#POPSUGARPLAYGROUND
GET READY FOR THE BEST. WEEKEND. EVER.
CELEBRITY KEYNOTES & PANELS
Power your mind at our main stage & get inspired by our celebrity keynotes, panels, & much more!
SAMSUNG GALAXY SOUL SPACE
Grab your friends & unwind in our wellness oasis.
Sugar Studios
SUGAR STUDIOS
Visit our fitness dome for back-to-back workouts led by today's hottest fitness influencers, trainers, & boutique fitness studios.
Beauty Carnival
BEAUTY CARNIVAL
Let the games begin at our outrageous, larger-than-life, gamified Beauty Carnival.
SHOP
SHOP
Splurge at our POP SHOP & immersive retail hall featuring a curation of hand-selected brands, exclusive product drops, pop-up boutiques, & activations.
Fireside Chats
FIRESIDE CHATS
Get up close & personal with your favorite brands, influencers, authors, & entrepreneurs, with additional programming within our POP SHOP.
The Feed
THE FEED
Enjoy an eclectic array of food, drinks, sweets, & cocktails.
Extras
EXTRAS
Shop, discover, sample, explore, & enjoy complimentary gifts, spa services, & so much more.
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