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EVENT DETAILS |
Join the first edition of theSerialSpeakersevent series where you could be one of the panelists in this rapid-fire session on provocative topics at the intersection of marketing & technology. We'll start with a panel discussion on this month's topic: influencer marketing. How can you spot fraud? How can you get your money's worth? And is this just a bubble waiting to pop?
The experts includeMuseFind CEO & Co-FounderJennifer Chiang, Mainframe Interactive Co-Founder / Managing DirectorJordan Hirsch, Social Studies founderBrandon Perlman, andFIT professor Dalia Strum, Periodically through the discussion, we'll then pause the action & see who else in the audience has something to say, & actually invite them on to the panel as one of the panelists sits down in the audience. It will be informative & unpredictable.
This series is hosted bySerialMarketer, which produces theSerialMarketer Weekly newsletter & runs theSerialMarketers community on Slack; founder David Berkowitz will moderate & emcee the session.
ABOUT THE SPEAKERS
Jennifer Li Chiang
CEO, Co-Founder at MuseFind, Jennifer oversaw the creation of the #1 influencer marketing platform for e-commerce stores, & was the 1st speaker on influencer marketing at Social Media Week New York. She's forged sponsorship & partnerships with New York Fashion Week (2017 & 2019), Forbes, Havas Luxe & many successful influencer marketing campaigns for the top Fortune 500 brands & award-winning agencies such as Gary Vaynerchuk's Vaynermedia.Jennifer's work & expertise in influencer marketing has been featured in the Burgundy School of Business, & she is also a mentor for the MIT Sloan School for their entrepreneurship program.
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Jordan Hirsch
Jordan is the co-founder & Managing Director of Mainframe Interactive with nearly twenty years' global experience providing actionable strategic guidance & investment across the marketing & media ecosystem.
Prior to joining Mainframe, Jordan was co-founder of Community Activation at GroupM (the world's largest advertising media company). Anticipating the growth & importance of digital & emerging media to brand relevancy, he revolutionized GroupM by creating & developing their first social media practice, which ultimately became the model & standard-bearer for Mediacom, Mindshare & Mediaedge's social intelligence, content/tech lab & influencer practice in North America.
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Brandon Perlman
Brandon Perlman is the founder & CEO ofSocial Studies, an agency & micro-influencer marketing technology created to inspire authentic conversations through actionable data & the high quality social-first content.
Prior to Social Studies, Perlman developed his acumen for sharp, effective editorial content by working for over a decade in editorial content & digital marketing roles. He held leadership positions at Departures Magazine, launchingDepartures.comfor American Express Publishing, as well as Hearst Digital Media, where he brokered partnerships with the startup community as the Director of Digital Marketing Strategy. An innate entrepreneur, he co-founded the StyleCaster Media Group in 2009, one of the first digital women's lifestyle platforms which engaged 20 million unique monthly visitors before it was acquired by SHEKNOWS in 2014.
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Dalia Strum
Dalia Strum is the founder of RethinkConnect, an agency that focuses on the future of marketing in an ever changing environment. RethinkConnect's most recent Experiential Marketing Symposium was feature in Forbes discussed several marketing strategies that can help increase customer acquisition & brand loyalty. She is also an educator on Digital Marketing at The Fashion Institute of Technology, NYU, Baruch, Westchester College & WCC. Her classes include Social Media, Social Media Marketing, Blogging for Business, Intro to Digital Marketing & Social Commerce. She's a host on two podcasts, Content is your Business has upwards of 20,000 downloads & her most recent one OneQuestionXYZ, which focuses on marketing & sales strategies & has hosted guests from Facebook | Instagram, Vayner Media, WeWork, etc.
This event is kindly hosted by Simulmedia:
Simulmedia is a New York-based technology company that gives advertisers & their agencies powerful advanced TV solutions with full transparency on media reporting, marketing outcomes, competitive insights, & pricing. Powered by the company's patented VAMOS software platform, Simulmedia's Transparent TV product delivers more effective national ad campaigns, featuring both premium over-the-top (OTT) & national linear TV inventory, at massive scale for dozens of top marketers. That's because Transparent TV reaches a higher percentage of any brand's target audience or prospects & guarantees a better ROI than any other TV solution in the world. For direct-to-consumer brands, D2Cx.com is a newly launched TV ad marketplace designed to connect D2C brands with the top cable & broadcast TV networks in a single marketplace to provide more automation & total transparency so brand direct marketers can target a wider audience, acquire new customers & scale their businesses faster.
Based in the beautiful Flatiron area of New York City, we're a start-up founded by serial entrepreneur Dave Morgan & funded by investors which include Union Square Ventures, Avalon Ventures, Valiant Capital & WarnerMedia.
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