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New tools don't just speed up old work. In the right hands, they push boundaries & open a door to what didn't exist before. Stranger, sharper, more specific. More human, not less.
What can you make now that you couldn't a year ago? What happens when AI is thoughtfully integrated in the design process, not just used as a research tool? And since everyone is talking about taste, yes we'll talk about that too.
Emmett Shine has been sitting with these questions (and experimented the crap out of them.)
On this SF Design Week, Emmett will walk us through how he has pushed his creative work with AI, reshaped his studio's process, share some recent case studies & talk about his point of view on brand & creativity in the age of AI.
What you'll takeaway:
A clearer picture of what AI-native creative work actually looks like in practice, beyond the demo-reel hype
Specific examples from Emmett's recent client work showing where AI changed the output, not just the speed
A working point of view on how taste functions when using AI tools
Prompts & process shifts you can test in your own work next week
New points of view on where the field is heading, useful whether you're leading a team, running a studio, or rethinking your own practice
The Experience
Pre-event comms: Attendees who want to meet new folks will self-select in the RSVP & receive a who's gonna be there write up
Fuel up & connect: Through curated prompts, attendees will connect & chat over light snacks
Learn: Presentation by Emmett
Q&A: Open floor questions for Emmett
Connect deeper: More time for attendees to discuss learnings & keep in touch
Who is Emmett?
Emmett Shine is the founder of Little Plains, a digital design, UX, & brand strategy studio in New York City. The studio is AI-native & practitioner-led, working primarily with early-stage startups.
Prior to that, Emmett co-founded Gin Lane (design agency that created some of the most well known DTC brands) & Pattern Brands (a portfolio of category-leading home brands), helped launch 50 brands, & has been a part of 7 successful exits. His work in brand is featured as a Harvard Business School case study.
Brought to market: Harrys, Hims, Hers, Stadium Goods, Neuralink, AYR, Sunday Goods, Cedar, Hello Alfred, Recess, 365 by Whole Foods, Made Nice, Cadre, Company, Taika, Haus, Alma, Smile Direct Club, Dia & Co., Open Spaces
Supported in early stage growth: Sweetgreen, Warby Parker, Everlane, Quip, Shinola, Bonobos, Reformation, Shake Shack, Tartine, Coffee Manufactory, Honest Buildings, Go Get Em Tiger
Advisor of: Care/Of (acq. Bayer), Geneva, Recess, minisocial, Sunday Goods, Arbor Energy, Golden Ratio Coffee, Shhhowercap, Nova
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