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With Clara Villarosa (Author, Down To Business).
Thursday, February 15, 2018 at 04:30 PM   Absolutely Free
Civic Hall, 118 W22nd St, 12th Fl

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Join Part of the Conversation & Clara Villarosa as she breaks down the basis of her book "Down TO Business: The First 10 Steps toEntrepreneurship for Women". This talk will touch on all aspects of entrepreneurship & the steps necessary to be successful in your next endeavor.

About Clara Villarosa
Clara Villarosa is an entrepreneur who knows how to get down to the business. She becamenationally known as the founder of two influential bookstores, & is now an author andNAACP image award Nominee for her book Down TO Business: The First 10 Steps toEntrepreneurship for Women as well as a business coach & motivational speaker. Her second book Words of African-American Hero's a collection of inspirational quotes celebrating the wisdom of notable African American was published in 2011.
The Hue-Man brand in both Denver & New York has been aided by Villarosa's high-profile membership in the American Booksellers Association where she served on its board for seven years. She became the industry go-to person for African American books & authors & her association with ABA helped solidify her status & allowed her to build recognition for the bookstore. She served as a trainer for the ABA Bookseller's school focusing on marketing & finance. Hue-Man became an important destination for both Harlem residents & visitors to the uptown community as well as for notable authors like Walter Moseley & Maya Angelou. Not the least of which was former president Clinton who chose Hue-Man as one of only two stores to host an in-store book signing on the release day of his bestselling memoir, My Life. The event attracted local, national & international media including CNN, Access Hollywood & Entertainment Tonight & was considered by the publisher as one of Clinton's most successful market outings.Retiring in 2004 as Managing Partner of the Harlem bookstore, Villarosa is currently a business coach who offers workshops on The First Ten Steps to Entrepreneurship & a keynote speaker. Villarosa is also a Trustee of the University of Denver where she remains a member & serves on the Budget & Finance Committee as well as spearheading the University's diversity including enrollment & retention programs.The recipient of numerous industry awards, she is the founder of the African AmericanBooksellers Association. She has also served on the boards of Colorado Small BusinessDevelopment Center, New York is Book Country, New Federal Theatre, Malcolm X, BettyShabazz Education Center-for ten years-has organized workshops & chaired paneldiscussions for the Booksellers Expo annual conference, past officer of the Business Owners Ministry of Abyssinian Baptist Church. She has been featured in print & electronic media, sharing insights & observations on business & entrepreneurship.

About the book

In today's troubled economy, more & more people are finding themselves out of work & not knowing where to turn. Twenty years ago, Clara Villarosa was one of those people. At 52 years old, after years of climbing the corporate ladder, the business maven found herself out a job. Desperate to make a living, Villarosa thought of the one thing she could do to dust herself off-she launched the groundbreaking The Hue-Man Experience, the largest African-American bookstore. In her new book,DOWN TO BUSINESS: The First 10 Steps for Entrepreneurship for Women, she teaches others how they can become successful entrepreneurs by providing a 10-step blueprint for starting their own businesses.

Now a sought-after career coach, Villarosa has led dozens of career workshops & is the recipient of more than thirty awards, including the National Minority Entrepreneur of the Year. InDOWN TO BUSINESS, Villarosa gives budding entrepreneurs clear, step-by-step tips on starting their own businesses-covering everything a woman needs to launch the small business of her dreams, including:

How to develop realistic business ideas by researching the industry;
Analyzing a competitor's marketing approach;
True economic empowerment, from recruiting investors to using loans wisely;
Scouting the ideal location;
Clear, targeted, step-by-step instructions for creating a business plan-and beyond.

Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-DOWN TO BUSINESSbrings together inspiring, real-life stories illuminated by Villarosa's award-winning business savvy & serves as a timely response to an uncertain economy.
Books will be on sale after the event.

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