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With Stephanie Layser (VP Adtech & Ops, NewsCorp), Eric Zambrana (Head of Inventory, TripAdvisor), John Delvito (Ad Ops, Nasdaq), Jeffry van Ede (Founder, Simplaex), Romain Job (CPO, Smart AdServer), Ahmed Karim (Yield Optimization, Chegg), Jim Asip (Dir. Programmatic Sales, Cox), Matt Friedman (SVP, EMX).
Wed, Jun 06, 2018 @ 08:30 AM   FREE   ZAG S&W, 1633 Broadway
 
   
 
 
              

      
 
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On Wednesday, June 6th industry leaders will gather to discuss Supply Side Innovation: Is it the Missing Piece in the Digital Advertising Ecosystem?
We're bringing together founders, CEOs & Industry thought leaders to have an open & candid discussion where thought provoking ideas are exchanged among leading digital media industry professionals.
Some of the big ideas & topics we will cover include:


Publisher alliances, & why they haven't delivered on their promise


Consolidation in the industry, esp. on the supply side e.g. Snap & Metamarkets, Rubicon & NToggle.


Blockchain being applied to digital advertising - a welcome degree of complexity that will add value or just hype


If complexity of technology should be applied to those areas where humans cannot perform - like in how RTB works in less than 200ms


If simplicity of technology should be used where humans need to interface with technology or rather at the intersection of manual & automation - like in set-up, execution & reporting, among related topics & issues.


 
 
 
 
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