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EVENT DETAILS |
Join us on Wednesday, September 25th at Columbia University's Career Design Lab in San Francisco, as we hold our third event in a 4-part series showcasing new frameworks for practicing early-stage startup innovation. The series is geared toward startup founders, entrepreneurial product managers, & corporate innovators.
Part 3 in the series will once again feature a candid fireside chat with Bruce Cleveland, Founding Partner of Wildcat Ventures, & author of the bookTraversing the Traction Gap(2019). The book lays out a detailed step-by-step process that startup teams can use to go from ideation to preparing for scale-a modern-day playbook that addresses the high failure rate of startups & how to minimize it.
In this chat, we'll discuss practical methods for developing a sound "Go-To-Market" strategy for companies entering the beginning stages of the Traction Gap. We'll explore a number of key concepts including:
Market Engineering
Thought Leadership, Sales & Investor Talk Tracks
Using your Beta Program to generate sales
When to add Marketing & Sales talent
Traction. That was the word that haunted their fundraising lives. What is it? Why is it so elusive? How do you get it? How do you demonstrate it? These are the questions that the Traction Gap Framework helps management teams & their investing sponsors address.
-GEOFFREY MOORE, AUTHOR OF "CROSSING THE CHASM" AND "ZONE TO WIN" & VENTURE PARTNER AT WILDCAT VENTURE PARTNERS
Some are callingTraversing the Traction Gapthe spiritual successor to Geoffrey Moore's groundbreaking bookCrossing the Chasm(1991) & a practical companion to Eric Ries'sThe Lean Startup(2010).
We look forward to seeing you at this very special event. Food & beverages will be provided.
ABOUT "TRAVERSING THE TRACTION GAP"
Most can build a product, but the majority stumble when it comes time to take those products to market. What occurs between an early-stage idea & a company that is scaling has remained largely undocumented. This go-to-market hurdle is the demanding & devastating phase that destroys startups. Just when they need to establish a foothold in the market, they fail to create the traction they need to secure their next round of financing. This is the Traction Gap, that period of time between introducing a new product into the marketplace & being able to scale it during a rapidly closing window of opportunity.
For more information about the book, please visit:http://tractiongapbook.com
The Lean Launchpad class was developed to help entrepreneurs go from an idea to a product that customers want. The Traction Gap is a much-needed framework for the next step in that progression, taking a minimally viable product & growing it to sales repeatability & traction.
-STEVE BLANK, SILICON VALLEY ENTREPRENEUR AND AUTHOR OF "THE STARTUPOWNER'S MANUAL"
AGENDA
6:00 pm -Networking Reception. Full spread of food & drinks will be provided, including vegan options
7:00 pm - Welcome & IntroductionRemarks by Michael Alvarez, Executive Director of Industry Relations, Career Design Lab (CDL): San Francisco - Columbia University
7:10 pm -Fireside Chat + Q&A with Bruce ClevelandIn conversation with Ryan MacCarrigan ('08CC), Global President of the Columbia Venture Community (CVC) & Founding Principal at LeanStudio, a San Francisco based product design & innovation studio.
8:00 pm - Post-Reception
8:45 pm - Venue Closes
SPEAKER
Bruce Clevelandis a Founding Partner at Wildcat Venture Partners, where he focuses on investments in early-stage AI marketing, EdTech, SaaS, & IoT startups. Bruce enjoys the challenge of creating new companies & navigating new markets. He is committed to sharing his knowledge & experience through theTraction Gap Framework, which helps entrepreneurs navigate the critical go-to-market period.
SPONSORS
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